The Amazing Zambia
Amazing Zambia is an investment programme that serves as a model for “social entrepreneurship”.
The programme aims at building a series of lodges throughout Zambia, with the objective of marketing holiday circuits in Zambia on the local, regional and international markets.
An important feature of the programme is the outstanding hospitality of Zambians. Accordingly, this programme introduces a distinctive management style based on local lodge managers “mentored” by a small group of international experts.
The programme promotes local ownership of its investments, which are set up as joint ventures with local entrepreneurs that fully subscribe to the objectives of Amazing Zambia.
Amazing Zambia Travel Ltd – former KNP Promotions – provides all corporate services to their lodges, generating activities amongst the communities in the areas in line with the rural development objective of this programme.
Most lodges have been developed from scratch (green sites) to create a strong corporate identity through uniform design and layout.
The brand will be “rural but comfortable”, integrating the lodges in their surroundings and using local materials wherever possible.